Radoslav Conev

I am the founder of Bioruža, which I established while studying pharmacy. My motivation was clear: to connect my academic knowledge with a practical impact on improving beauty and health care. I am fascinated by experimenting and discovering new active ingredients directly from nature, with the aim of bringing something that truly benefits the skin. I am dedicated to the development and innovation of products and processes to bring the best, in the highest possible quality. I shoot educational videos in which I share my knowledge and expertise, and I am happy to answer all your professional questions regarding our products.

Half of my family has roots in the Rose Valley in Bulgaria. Perhaps that is why the rose is my favourite plant and a symbol of the connection between two cultures that have shaped me and Bioruža. In my personal life, I am devoted to my family – my daughter and wife. In my free time, I enjoy sports – I play water polo, exercise regularly, and try to spend as much time as possible in nature. I'm fascinated by new technologies and innovations, not only in the world of products but also in the area of services that we bring to you, our customers. I'm always looking for ways to improve the experience with our brand while staying true to my roots and values.